Title screen:
People are having a wedding reception picnic. Several people run in from the left and are crushed by falling title screen options. Gun [wo]man on castle walls reacts by opening fire on the people. Groom abandons his dead bride to run away.

What?

Oh, you can shoot the girl on the castle tower.

Godawful hard.

Unbalanced as hell.

Chickens: increase in price every time you buy one (that kind of economy has to suck), drive up your upkeep, can spontaneously combust if you get the wrong event, require wasting 1 AP every day to collect the dividends, and even with upgrades requires weeks to get a return on your investment.

The Museum: costs 2000 and returns 100 daily with a decent number of medals, meaning 20 days have to pass to get any returns from it (not counting the additional upkeep).

Heavy guns: ratatatata hell yeah I'm shooting dozens of bullets per seconds wait why am I not hitting anything oh crud I have to reload waiting waiting waiting okay reloaded but I still can't hit the enemy right in front of me GAME OVER!

Handguns: very few bullets, and the only way to kill anything is headshots. This becomes difficult once the enemies start running in as swarms and headless siege engines show up.

Longbows: the most direct route between you and the thing trying to kill you is a straight line. Longbow arrows do not use the most direct route.

Explore the town: costs 1 AP and will sometimes give you a small bonus. Most of the time it will just screw you over (damaging the wall, taking away your chickens, or robbing you).

Special trainer: costs a truckload of money, requires 4 AP each day to use, and only gives you a few skills before you have to upgrade it.

Trainer: makes your NPCs level up faster. Which means you have to pay them more in wages.

The best advice I can give you is to turn on casual mode (you still earn medals even though it says you won't), play as a sheriff, and concentrate on hiring NPCs with rifles and high aiming speed. The best things to spend your AP on are praying (the extra defense is vital later on), recharging grenades/hammers, and robbing the museum.